Privacy Policy

SRP Auto Group ("we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website or utilize our automotive brokering services.

This policy complies with applicable US laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

1. Information We Collect

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device.

A. Information You Provide Directly

• Identity Data: Full name, date of birth, driver's license number, and Social Security number (SSN) (collected only when necessary for credit applications).
• Contact Data: Mailing address, billing address, delivery address, email address, and telephone numbers.
• Financial Data: Bank account details, annual income, employment history, housing costs, and existing debt obligations (required for financing/leasing approval).
• Vehicle Preferences: Desired make, model, trim, color, features, and budget parameters.
• Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.

B. Information Collected Automatically

• Technical Data: Internet Protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data: Information about how you use our website, products, and services (e.g., page response times, download errors, length of visits to certain pages).

2. How We Use Your Information

We use your personal information for the following business purposes:

• Service Fulfillment: To locate specific vehicles, negotiate pricing with dealerships, and arrange for the delivery of the vehicle.
• Credit Processing: To submit your credit application to dealerships, banks, or financial institutions to obtain lease or finance approval on your behalf.
• Contractual Obligations: To prepare necessary documentation for the sale or lease of a vehicle in compliance with California DMV regulations.
• Communication: To communicate with you regarding your vehicle search, provide updates, and respond to your inquiries.
• Marketing: To provide you with information about our services or special offers (you may opt-out at any time).
• Security & Fraud Prevention: To verify your identity and prevent fraud or unauthorized activity.

3. Disclosure of Your Information

We do not sell your personal information to third parties for money. However, strictly for the purpose of fulfilling our brokering duties, we must share your information with specific categories of third parties:

• Automotive Dealerships: Your name, address, and vehicle preferences are shared with partner dealerships to secure inventory and draft contracts.
• Lenders and Financial Institutions: Your sensitive financial and identity data (SSN, Income, Credit History) is submitted securely to lenders to generate credit decisions.
• Service Providers: We may use third-party companies for website hosting, data analysis, customer relationship management (CRM), and email delivery services. These parties are bound by confidentiality agreements.
• Legal Authorities: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or the DMV).

4. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected, the sources of that information, and the business purpose for collecting it.
• Right to Delete: You may request that we delete your personal information, subject to certain exceptions (e.g., we must retain transaction data for legal and tax purposes).
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sharing: You have the right to opt-out of the sharing of your personal information for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Info: You can ask us to limit the use of your sensitive personal information (like SSN) to that which is necessary to perform the services.
• Non-Discrimination: We will not discriminate against you (e.g., by denying services or charging different prices) for exercising any of your privacy rights.

To Exercise Your Rights: Please submit a request to:

Email: [email protected]
Mail: SRP Auto Group, 5755 Oberlin Dr STE 206, San Diego, CA, 92121

5. Data Security

We have implemented extensive security measures designed to protect your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. This includes encryption of data in transit and restricted access to physical files. However, the transmission of information via the internet is not completely secure, and we cannot guarantee the security of your personal information transmitted to our website.

6. Data Retention

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. In the automotive industry, we are generally required to keep "deal jackets" (transaction records) for a minimum of three to seven years.

7. Contact Us

SRP Auto Group
5755 Oberlin Dr STE 206
San Diego, CA, 92121
Email: [email protected]
Phone: (310) 598-0347